What is an e-brochure and how effective is it for your business
What if you could put a powerful and personalized message in the palm of your prospect’s hands in creative text and design without requiring any technology whatsoever? Just the best of print and design.
Despite the type of business you own, you know how difficult it can be to connect in a meaningful way in a cluttered landscape. It can be a real challenge to pick a suitable medium and professional custom PowerPoint presentation service to deliver your valuable message attractively.
And that’s where the compelling or provocative e-brochure design comes in demand.
What is an E-Brochure?
An electronic brochure is a proven way to deliver your message visually when it really matters. Whether fundraising or securing sponsorships, educating clients or soliciting new ones – e-brochure fits great. It is one of the fastest-growing mediums to deliver your message to potential and current clients, so you should better know how to make an e-brochure design.
Designs can be various and multiple:
- Clean and modern with elegant gradient highlights.
- Minimalist with a two-tone color scheme.
- Sleek features with corporate design and text layer with effects.
- Geometric design with red and yellow highlights.
- Modern lines with shades of blue.
Even though it is not an innovative method, it still makes sense to promote your business. It is like an advertisement card with main info, products, and offers. You can expect new revenue at a minimum of three times what you invest in a digital marketing brochure. Your product or service might be great and revolutionary, but how can people know it without trendy promotion?
How Electronic Brochure Enhances Your Business?
1. It can be estimated
If you add exclusive offers and this week’s discounts to your brochures, it increases your sales. The promo advertisements in your brochure attract new purchasers in perspective.
2. It provides ample opportunities for the client experience
Insert images, 3D elements, emails, claymation, flash animations, links, or even GIFs to create an e-brochure and give readers, namely potential customers, a new digital experience.
3. It increases traffic to your website
If you leave a link, it brings great traffic and creates a positive impression on the reader’s mind. It also shows Google algorithms people’s interest, which raises your web page in the search list. And it happens under saved costs and decreased waste.
4. It is easy to update
You can easily make changes to your content in draft or template, which will update automatically. You don’t have to worry about mistakes since NO new links or money for reprinting brochures are required.
5. It helps to track reader engagement
It is one of the main e-brochure benefits over PDF or print versions. You can track time spent in a piece on each page, as well as clicks on interactive features to analyze them and upgrade the content. So, analyze, manage, enrich, and distribute.
What Does an E-Brochure Include?
1) Clear Message and Call to Action
In your e-brochure, you have to inform clearly what problem you decide. Then, you demonstrate the competitive solution, end with a success story, and give a clear call to action.
2) Visual Appeal
Even though the product you offer is the best in the world, none could understand it with a chaotic and imbalanced design. Every previous element must complement the next one, and they must together create a complete picture of your service: no ragged phrases/letters or inappropriate messages. If you lack expertise, hire professionals in PowerPoint redesign because fonts, colors, and images matter.
3) Simplicity
Simplicity is an integral part of brochure design. Thus, do not fill in an excessive number of images or numbers because it would be very unimpressive. Help the viewer to focus on what YOU want.
Let’s Summarize
Never underestimate the power of a good brochure since it gives the basic background to your product/service and answers FAQ in a quick and friendly manner. When it comes to promoting your brand or business, brochures include a concise amount of pertinent product information and catch the attention of potential customers with ease. The digital marketing brochure has the potential to reach an unlimited number of future clients and bring success to your company. Use it wisely!
