What is an e-brochure, and how effective is it for your business
What if you could put a powerful and personalized message in the booklet with creative text and design without any technology — just the best of print and design?
Despite the type of business you own, you know how difficult it can be to connect in a meaningful way in a cluttered landscape. It can be a real challenge to pick a suitable medium or professional custom PowerPoint presentation service to deliver your valuable message attractively.
And that’s where compelling or provocative e-brochure design comes in handy.
What is an E-Brochure?
An electronic brochure is a proven way to deliver your message visually. Whether fundraising or securing sponsorships, educating clients, or soliciting new ones, an e-brochure is an excellent choice. It is one of the fastest-growing mediums to deliver your message to potential and current clients.
E-brochure designs can be various and multiple:
- Clean and modern with elegant gradient highlights.
- Minimalist with a two-tone color scheme.
- Sleek features with corporate design and text layer with effects.
- Geometric with red and yellow highlights.
- Modern lines with shades of blue.
Even though it is not an innovative method, it still helps to promote your business. It is like an advertisement card with the main info, products, and offers. You can expect new revenue at least three times when you invest in a digital marketing brochure. Your product or service might be great and revolutionary, but how can people understand it without trendy promotion?
Now that you know what is a digital brochure, let’s move on to other important aspects of an e brochure design. The e-brochure tutorial we’ve compiled for you includes advantages and the main things to include to create a compelling booklet.
Advantages of Brochure to Enhance Your Business
1. It can be estimated
When you create digital brochure, you can add exclusive offers and current week’s discounts, and it will increase your sales. The promo advertisements in your brochure in PowerPoint can attract new purchasers in perspective.
2. It provides ample opportunities for the client experience
Insert images, 3D elements, emails, claymation, flash animations, links, or even GIFs to create an e-brochure and give readers, aka potential customers, a new digital experience.
3. It increases traffic to your website
Leaving a link brings great traffic and creates a positive impression on the readers. It also shows algorithms people’s interest, which increases your website’s visibility in Google’s search rankings.
4. It is easy to update
You can use an ebrochure maker to easily make changes to your booklet and content in a draft or template, which will then update automatically. And you don’t have to worry about mistakes since NO new links or costs for reprinting brochures are required.
5. It helps to track reader engagement
It is one of the main e-brochure benefits over PDF or print versions. You can track time spent on digital brochure design and click on interactive features to analyze them and upgrade the content.
What Does an E-Brochure Include?
1) Clear Message and Call to Action
In your e-brochure, you have to inform what problem you are trying to solve. Then, demonstrate the competitive solution, end with a success story, and give a clear call to action.
2) Visual Appeal
Even though the product or solution you offer is perfect, only some can understand it with a chaotic and imbalanced design. When you create a digital brochure, every previous element must complement the next one and so contribute to a complete image of your service: no ragged phrases/letters or inappropriate messages. If you need more expertise, hire professionals in PowerPoint redesign because fonts, colors, and images matter.
3) Simplicity
Simplicity is an integral part of brochure design. Therefore, do not fill it with excessive images or numbers, as it would be unimpressive. Instead, help the reader focus on what YOU want.
Summing Up
These were the main insights on how to make a digital brochure. Never underestimate the power of a good one that gives the essential background to your product/service and answers FAQ in a quick and friendly manner.
When promoting your brand or business, brochures include a concise amount of pertinent product information and can easily catch potential customers’ attention. The digital marketing brochure has the potential to reach an unlimited number of future clients and bring success to your company.
Still wondering how to create digital brochure that will effectively showcase your content and engage your audience? Contact our digital brochure design agency today and receive a free consultation!
