Stunning strategy plan presentation to turn your slides into a story

Communicating your strategic plan is equally as important as creating it. If your internal and external stakeholders do not understand your strategic direction, what’s the point of having and presenting one? In this five-minute read, we’ll discuss the peculiarities of a business strategy ppt and offer some of the most effective tips on how to present strategy in PowerPoint, so let’s get right into it!

What’s a strategy presentation?

A sales strategy ppt is not the pitch you will give to your clients. It is where you get corporate buy-in for your sales approach, ensuring that messaging, price, product specifications, sales media, and other campaign aspects are understood and agreed upon.

In your strategy plan ppt, you will discuss your target market, competition, sales strategies, tactics your sales team will implement to achieve its objectives and drive revenue growth, and much, much more. Your priority is gaining backing for your strategy, which may involve budget approval. Therefore, offering enough detail and conveying the most significant points without overwhelming your audience is critical.

Goal

What are you trying to achieve in your business strategy ppt? What is the overall reason for creating this brand strategy? Make sure there is an alignment of the following:

• Vision.
• Actions.
• Expression.
• Experience.

Next, define key messages and use a pyramid structure to tell your story. Place the core messages of your business strategy slides on top of the pyramid. This way, the story will become in-depth and more filled with details.

Agenda

Include key takeaways:

• Opportunity – what happens in the market that makes it an excellent time to start your company?
• Target Market – who are you trying to serve?
• Challenge – what is the challenge specifically in your company’s communication?
• Value Proposition – what distinguishes you from other similar services?
• Mission – why does your company exist?
• Positioning – how do your customers think about the marketplace?

After that, encapsulate those key takeaways in the core messages of the strategic plan presentation:

1) Big Idea

A big idea functions as an organizational “totem pole” around which behavior, strategy, communications, and actions are aligned.

2) Unified Value Proposition

What is the overarching value proposition that is true for all customers?

3) Story/Pitch

What is the basic story about your solution in the larger context? It is the moment when you pull everything together: you’ve collected ideas, the company’s mission, the big idea, so it’s high time to tell your story.

Long story short, if you want your slides to evoke the WOW effect, add some drama and follow the next pattern:

✓ Current state of the world.
✓ Where are you heading?
✓ The problem.
✓ The solution.

And what better way to design strategy presentation than by hiring a professional presentation design agency? This way, you will not only get a top-notch design for your strategic plan ppt presentation but also ensure it effectively communicates your ideas.

Strategy presentation structure

Each strategy plan presentation is unique and requires strategy slides PowerPoint explicitly tailored to the strategy and the brand identity. However, you can use the following basic structure as a guide:

Slide #1: The task

The first slide you give should always be carefully thought out and professionally designed. Explain why you’re presenting and describe the purpose or business problem that inspired the strategy. A diagram or an image to visually illustrate your points is a fantastic method to do this. Then, while you speak, build on the material to ensure that your audience is genuinely listening and not just scanning the text of your slide.

Slide #2: Insights

The insights slide is where you summarize the findings of your market research. Make sure it includes the specific data or trends you discovered during the market analysis stage. If you don’t include this information on the slide, you should have it ready in the presentation’s appendix in case there are any questions.

Slide #3: Guiding principles

This is one of the slides where you present your strategy. Therefore, it must be as convincing as possible. Take the time to select proper wording and polish content to perfection, as your mission statement should be clear, concise, and written in plain English. Pay attention to how you design your presentation as well: don’t clutter the slide with too much information, and keep the focus on the critical data.

Slide #4: Visual model

Your strategy revolves around solving a specific problem and demonstrating how this might work. The best way to explain your approach is through using a visual model (for example, a diagram or a flywheel), which can not only help you explain all the steps and actions that need to be taken in the most understandable way but also show how they can interact to achieve your goal.

Here’s a good flywheel template to visualize your data:

Slide #5: Tactics

You may need more than one slide to include all of the tactics you have planned to attain your goals. Explain all the steps in great detail while remaining clear and to the point. Be ready to answer the audience’s questions as they frequently arise during this section of strategy PowerPoint presentations.

Slide #6: Timeline

Timelines are crucial during a strategy plan ppt. Therefore, include the duration of each strategy phase and milestones you intend to attain by particular dates. Try to be as realistic about your strategy and desired outcomes as possible.

Slide #7: Closing slide

As with any presentation, you should pay special attention to the last slide of your strategy ppt as it is the last thing your audience sees and hears from you. Briefly summarize the most relevant points and consider including a meaningful quote that represents your inspiration or concluding with a list of the steps that need to be taken. Whatever you choose, make it clear that you are optimistic about your strategy and the company’s future.

Now that you know the basic structure of this type of presentation, let’s find out how to present a strategy in the most effective way.

5 tips on how to present a strategic plan on a presentation

Follow the recommendations below to make sure you’ll give your strategy presentation at your best:

1. Prepare

Even though it sounds like a no-brainer, how many people do you know who just show up and deliver an awesome presentation? The way you give your presentation will influence the outcome, so dedicate enough time to polishing slides and practicing your presenting skills.

2. Begin with the ending in mind

What are the goals of your presentation? What do you want your audience to feel when you’re done? What do you want them to do when you’re done? All this requires you to explain the information presented to make your presentation memorable. For example, if you have numbers, do not just show them in a chart but tell WHY they matter.

3. Be clear and concise

Stakeholders are busy people, so don’t ramble. To avoid being cut off, prepare by reading, saying it aloud, and rehearsing your content beforehand. Make sure your speech is logical and juxtaposed with your slides.

4. Tell stories

The majority of people grow on stories. They like good stories and understand information based on examples better. Stories are just data with a soul, so make sure to bring yours to life. Personalize your data and connect to the audience with a good story.

5. Don’t read — talk

Make sure you are NOT talking through a slide by reading bullets. Instead, talk to the slide and your audience. Your PowerPoint is not your teleprompter. The presentation is not for you but for your audience.

Last but not least, to make certain that your presentation is professional, organized, and well-received by the stakeholders, contact the pitch deck design agency and focus on the speech part. This investment is worth a good night’s sleep and positive results.