A few brand presentations send to potential clients hook or even get signed off the first time. They either lack one concept or memorable moments that make your brand more recognized later.
How to get distinguished? Develop a template with specific corporate presentation designs and use them whenever you present. You can do it by yourself with the exact tools we mention below or address the professional presentation design agency. So let’s decompose all information for a superb brand view.
What is a Brand Presentation?
A branding presentation is a way you can present your company’s design style on slides despite the information included. It includes color, fonts, logos, images, or even lines that help you stand out and be identified easier. Such a presentation helps the client to understand the direction of your branding envision and get a feel for a proposed brand.
How Does Brand Presentation Impact Your Company Image?
Before you go to design, you develop some strategies. And one of your strategy’s goals would definitely be to become a top player and create a brand that drives. No wonder competition is great now, so you have to distinguish by all possible means.
Brand or corporate presentation template is one of the ways to be easier memorized by stakeholders and clients whenever and whatever you present. You should use the same color, fonts, and logos despite the information you present.
What’s the point? Your product or service purchase depends on the number of “touches” with your product or service. Once you present creatively, people remember you, and they will more likely meet the colors or lines you use (that will remind ONLY of you).
Tools to Create Corporate Identity Presentation
The branding and identity tools were developed to assist you in creating a corporate template by yourself. Using these assets, you can quickly and easily mockup all the components of a well-crafted branding presentation PPT. Basic tools:
- Adobe Photoshop;
- Adobe Illustrator.
These are essential software and editors with many alternatives now, like Figma, Photopea, Pixlr, CorelDraw, etc. And you then add developed elements to any PowerPoint or Google Slides.
What Should Be Included in Branding Slides?
If you order a brand presentation with the developed corporate template, make sure it includes the following slides. A professional designer must pay attention to all elements we mention below to create a brand template that works without the designer.
1. Information about the business
It’s good to include a backstory of your company and some brand words to summarize the brand’s direction.
2. Mood board and direction
This slide reminds the brand identity with specific colors and logos your designer chooses. Where was the original inspiration gathered from? How do selected elements recall the presented brand?
3. Logos and their variations
When showcasing logos, design decisions are the most important thing to be included. Why is the logo designed so? As a client, you have to understand the choice clearly and see a few variations to use.
A consistent set of fonts should be used across a brand. A professional designer is expected to give a visual of the fonts being used with one another. Thus, you have a clear vision of exactly how these fonts can be used across different company presentations.
5. Color palette
Your brand and presentation design should have a complementary color palette that is distinct to you. Here’s where designers should showcase the beautiful colors and why each one has been strategically selected for the brand.
6. Brand pattern and elements
The designer has to write about each part of the pattern, whether this includes shapes, symbols, or lines. Besides, you need to understand why these elements have been specifically designed for your brand.
7. Photography direction
It includes photos and images that fit the brand style and set the tone. It is beneficial to you since it shows the direction you can follow in the future to match the rest of the design.
8. Social media feed example
It is the bonus slide for organizations that use Facebook, Twitter, etc. You’ll need such a look if you target a specific audience, e.g., on Instagram. It’d be helpful to see how implemented branding builds another profile look and recalls with a color palette and logos.
Mockups are to really start selling the brand and create that WOW factor. They give an insight into the possibilities of what the brand could be in a real-life situation.
Brand means much in current-day competition. Unusual fonts and color combinations attract and make you more memorable. People never buy from a stranger, looking for something easily recognizable. They subconsciously start trusting you, seeing how regular you are in simple actions like the same colors in presentations. Give them this consistency and win loyal customers!